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Triggers define when and how a workflow begins. They can originate from Attention itself, from integrated apps, from scheduled times, or from webhooks.

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Trigger Types

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1. Attention Triggers

Events from within Attention can start workflows. For example:
  • Conversation Analyzed: fire a workflow whenever a call has been processed by Attention’s intelligence layer.

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2. Integrated App Triggers

Changes in your connected apps can also start workflows. Examples include:
  • Gmail: when a new email arrives
  • Salesforce: when a record is updated
  • HubSpot: when a contact or deal changes
  • Google Sheets: when a new row is added

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3. Scheduled Triggers

Start workflows on a predefined schedule:
  • Every X minutes
  • Hourly
  • Daily
  • Weekly
Use cases: Weekly recaps, nightly syncs, or periodic data checks.

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4. Webhook Triggers

Catch an incoming webhook and start a workflow run.
  • Works with any app that can send HTTP requests.
  • Supports all standard HTTP methods (GET, POST, PUT, DELETE).
  • Provides maximum flexibility for integrating with additional tools in your tech stack

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Configuring a Trigger

When you add a trigger to the canvas, you’ll see a configuration panel on the right-hand side. From here you can:
  • Select the trigger type
  • Connect the relevant account (if from an integration)
  • Test the trigger to preview incoming data