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Attention triggers are events that originate from within Attention and can start workflows automatically. These triggers fire when specific actions occur in the platform, providing rich contextual data for your automations.

Available Triggers


Conversation Analyzed

Trigger ID: webhookTrigger Fired once when a conversation finishes processing through Attention’s intelligence layer. This is the most commonly used trigger for automating post-call workflows.

Use Cases

  • Automatically sync call insights to your CRM
  • Send follow-up email summaries to participants
  • Notify team members in Slack about important calls
  • Update deal stages based on conversation outcomes

Payload Fields


Export CRM Fields

Trigger ID: exportCRMFieldsTrigger Fired when a user exports fields from the CRM tab in the conversation view. Use this trigger to capture manual export actions and extend them with additional automations.

Use Cases

  • Log export activity for compliance tracking
  • Trigger additional data transformations after export
  • Notify managers when reps export CRM data
  • Sync exported fields to secondary systems

Payload Fields


Generalized Insights Calculated

Trigger ID: giCalculatedTrigger Fired when generalized insights are calculated for a conversation. Generalized insights provide AI-synthesized summaries and analysis across multiple data points.

Use Cases

  • Send AI-generated summaries to stakeholders
  • Update CRM records with synthesized insights
  • Trigger coaching workflows based on insight results
  • Build dashboards with aggregated conversation intelligence

Payload Fields


Labels Changed

Trigger ID: labelsChangedTrigger Fired when labels are added, removed, or modified on a conversation. Labels help categorize and organize conversations for filtering and reporting.

Use Cases

  • Sync label changes to external systems
  • Trigger workflows based on specific label assignments
  • Notify team members when high-priority labels are applied
  • Update CRM fields based on conversation categorization

Payload Fields


New Email Imported

Trigger ID: newEmailImported Fired when a new email tied to an account is imported into Attention. This trigger enables workflows based on email activity associated with your tracked accounts.

Use Cases

  • Automatically analyze email sentiment
  • Update contact engagement scores
  • Trigger follow-up reminders based on email content
  • Sync email activity to CRM timelines

Payload Fields