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Overview

The Attention MCP Server connects AI assistants — Claude, ChatGPT, IDE agents — directly to your organization’s conversation intelligence data and workspace configuration. Attention captures, transcribes, and analyzes every sales and customer conversation, syncing structured insights to your CRM. Through the MCP server, an LLM can read those calls and act on your workspace exactly as a logged-in user would.

Search & Discovery

Find calls by date, rep, team, keyword, opportunity, CRM field, or transcript content across your entire org.

AI Analysis

Run natural-language analysis across up to 25 calls in a single request, or chat with the autonomous Attention super agent.

Coaching & Scorecards

Review and configure scorecards, criteria, weights, ranges, and team assignments.

Workspace Administration

Manage teams, users, roles, invitations, labels, forecasting, CRM integrations, and intelligence collections.

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Quickstart

Get connected in under a minute from any MCP-compatible client.
1

Open your client's connector settings

In Claude.ai, go to Settings → Connectors. In Claude Desktop, Settings → Connectors. Other MCP-compatible clients have similar entry points.
2

Add the Attention connector

Search for Attention in the connector directory, or click Add custom connector and paste the server URL:
https://api.attention.tech/mcp
3

Authenticate

Click Connect and complete the OAuth flow. The MCP server enforces the same permissions as your Attention account — if you can see a call in the app, the assistant can read it through the connector. Anything you cannot see is invisible to the assistant.
4

Ask away

Try: “What were the main objections in our sales calls this week?” or “Create a Discovery scorecard with three criteria and assign it to the SMB team.”
For Team & Enterprise plans: an organization Owner must add the connector in Organization Settings → Connectors before individual users can connect.
For the developer setup (HTTP endpoint, API keys, scopes, rate limits), see Authentication.

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What’s available

The server exposes 67 tools across 14 functional groups. Read tools require the mcp:read scope; write tools require mcp:write and many also require admin role.
GroupToolsHighlights
Identity1get_me
Calls2search_calls, get_call_details
AI Analysis1ask_attention
Snippets1create_snippet
Teams9List, create, archive, manage members
Users & Roles11List reps, manage roles, invitations, lifecycle
Organization2Org overview and settings
Scorecards9Templates, items, ranges, ordering
Labels5Categories, options, conversation labels
Forecasting3Categories and quotas
CRM6Integrations, field sync, OAuth connections
Intelligence8CRM prompt collections and items
API Keys3Programmatic access management
Super Agent6Autonomous chat sessions
Total67
For a flat, searchable list of every tool with its scope and a one-line description, see the Tools Reference.

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Example prompts

A few of the things you can ask Claude (or any MCP-compatible LLM) once the connector is enabled. See more examples.

Search & analyze

“What were the main objections prospects raised in calls with Datadog this quarter?”

Coaching

“Compare how our top reps handle pricing objections vs. the rest of the team this month.”

Scorecard configuration

“Create a Discovery scorecard with three criteria — Pain Identification, Stakeholder Mapping, and Next Steps — on a 1–5 scale, applied to the AE team.”

Workspace admin

“Invite alex@example.com as a Sales Rep on the SMB team and add them to the Pricing Discovery intelligence collection.”

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Version history

The MCP server is versioned independently from the Attention API. Current version: v1.6.0. Each release is additive — no tool has been removed since v1.0.0.
User management (manage_user_role, delete_user, reactivate_user), conversation labels (change_conversation_labels), CRM write tools (create_crm_integration, update_crm_integration, sync_crm_fields, delete_crm_account), org settings (update_org_settings), scorecard configuration (update_scorecard_item_order, update_scorecard_ranges), and OAuth connection tooling (connect_integration for Salesforce, HubSpot, Microsoft).
Team write tools (create_team, update_team, archive_team, add_team_member, remove_team_member, change_team_parent), user write tools (update_user, update_user_teams), intelligence collections and items (8 tools), and API key management (list_api_keys, create_api_key, delete_api_key).
Transcript search via Algolia. Adds the transcript_search parameter to search_calls for full-text matching inside call transcripts.
Invitation tools: invite_user, update_invitation, delete_invitation, list_invitations.
Org configuration tools — labels (list_labels, create_label, update_label, delete_label), scorecard write (create_scorecard, update_scorecard, scorecard item CRUD), forecast (get_forecast_config, create_forecast_category, update_forecast_category), and CRM read (get_crm_integrations).
Super agent tools: send_super_agent_message, list_super_agent_sessions, get_super_agent_session_history, delete_super_agent_session (and later cancel_super_agent_processing and rename_super_agent_session).
Initial release: identity (get_me), calls (search_calls, get_call_details), AI analysis (ask_attention), snippets (create_snippet), teams (list_teams, get_team, get_team_members), users (list_reps), roles (list_roles), scorecards read (get_scorecards, get_scorecard_details), and org overview (get_org_overview).

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Frequently asked questions

The Attention connector is available on Claude Pro, Max, Team, and Enterprise plans. The MCP server itself is open to any MCP-compatible client.
Yes. Add the connector via Settings → Connectors in Claude Desktop. Remote MCP servers added in claude.ai are also automatically available in Claude Code.
The MCP server queries the Attention API in real time. Calls appear as soon as they are processed — typically within minutes of the call ending.
No. Every tool runs under your authenticated identity. Attention’s permission model is enforced server-side; if your account cannot see a call, scorecard, team, or user in the app, the MCP server will not return it.
Yes. Tools like delete_user, archive_team, delete_label, delete_scorecard_item, delete_intelligence_collection, delete_intelligence_item, delete_api_key, delete_crm_account, and delete_super_agent_session mutate or remove data. They require admin access and the mcp:write scope, and Claude will surface them with a destructive warning before invoking. Each destructive tool is flagged on its reference page.
Go to Settings → Connectors in Claude.ai (or your client of choice) and click Disconnect on the Attention connector. For API keys created via create_api_key, use delete_api_key or revoke from Settings → API Keys in the Attention app.