You must be an Attention Admin to be able to manage CRM integrations, including HubSpot.Likewise, you must be a HubSpot Super Admin — or a user with App Marketplace Access permissions — to be able to connect Attention to your HubSpot account.
What the integration does
Attention is an AI platform for revenue teams: it records and analyzes sales calls, scores them, and turns conversations into structured CRM data. Connecting HubSpot enables a 2-way sync:- HubSpot → Attention: Attention syncs your deals, companies, contacts, leads, owners, and pipelines so calls are automatically matched to the right records, and so deal boards and forecasting reflect live CRM data.
- Attention → HubSpot: Attention writes AI-generated insights from your calls back to the HubSpot properties you choose — no manual data entry. Reps can also push updates manually, and Attention Builder workflows can create or update records (contacts, deals, companies, tickets) as automation steps.
- Auto-populate deal and contact properties (next steps, pain points, competitors, MEDDIC fields) after every call.
- Keep forecasts and deal boards in Attention synchronized with HubSpot pipelines and stages.
- Filter and analyze calls in Attention by the HubSpot records they relate to.
Connect HubSpot to Attention
CRM integrations are managed from the CRM Settings page, which brings the integration, field selection, AI field configurations, and CRM workflows together in one place.- Log into Attention as an Admin.
- Click on your name on the top left corner.
- Select ⚙️ Settings from the dropdown.
- In the Settings page, select CRM Settings on the left sidebar.
- In the CRM integration & sync section, click Add your CRM.
- Select HubSpot in the Integrate your CRM dialog.
- A new window will open with an Authorize HubSpot step. Click Continue to be taken to HubSpot.
- Log into HubSpot if prompted. If your login has access to more than one HubSpot account, select the account you want to connect and click Choose Account.
- HubSpot will show the permissions Attention is requesting (see the scope list below). Review them and select Connect app.
- The window closes and you are returned to Attention, where the HubSpot card now appears under CRM integration & sync, showing how many record types and fields are synced.
If you don’t see CRM Settings in the sidebar, your Attention user doesn’t have management access — ask an Attention Admin in your organization to connect the integration.
Required HubSpot access scopes
Attention requests the following OAuth scopes. HubSpot displays this list on the approval screen during installation.| Scope | Purpose |
|---|---|
oauth | Basic OAuth access — identifies the connected account and keeps the connection alive without re-authentication |
crm.objects.deals.read / crm.objects.deals.write | Sync deals into Attention (deal boards, forecasting, call matching) and write AI-generated properties back to deals |
crm.objects.companies.read / crm.objects.companies.write | Sync companies for account matching and write company properties back |
crm.objects.contacts.read / crm.objects.contacts.write | Match call participants to contacts and create or update contacts from workflows |
crm.objects.leads.read / crm.objects.leads.write | Sync leads for call matching and lead-based workflows |
crm.objects.owners.read | Read owners so records and calls can be attributed to the right reps (matched by email) |
crm.objects.users.read | Read user identifiers for reporting and attribution |
crm.objects.line_items.read / crm.objects.line_items.write | Read and update line items on deals when workflows reference them |
crm.objects.custom.read / crm.objects.custom.write | Sync custom objects for organizations that map Attention data to them |
crm.objects.listings.read / crm.objects.listings.write | Support HubSpot industry objects (listings) for organizations that use them |
crm.objects.services.read / crm.objects.services.write | Support HubSpot industry objects (services) for organizations that use them |
crm.extensions_calling_transcripts.write | Attach call and transcript data through HubSpot’s calling extension |
tickets | Let Attention Builder workflows create and update support tickets |
Attention only reads the objects and properties enabled for your organization, and only writes the properties you explicitly map. Scopes define the maximum access HubSpot allows — not what Attention does by default.
Configure the integration
Everything below lives on the same Settings → CRM Settings page:- Choose synced record types and properties. On the HubSpot card, click Manage (labelled Select fields to sync right after connecting). Attention enables a default set of properties per object (e.g. deal name, amount, close date, stage, owner); enable any additional properties you want available in deal boards, filters, and AI field mapping.
- Map AI-generated fields. In the CRM field configurations section, follow Create & Map CRM Fields to define the fields Attention should extract from calls and map each one to a HubSpot property. Pick-list values must match your HubSpot property options exactly.
- Pick a sync trigger. In the Connect Attention fields to CRM fields with workflows section, add a workflow and choose Conversation finish to update HubSpot automatically after each call, or User action → Update CRM to let reps review and push updates manually from the call sidebar.
Day-to-day usage
- Automatic: with a Conversation finish trigger, HubSpot properties update within minutes of a call ending — no rep action required. Deal boards and forecasts in Attention stay in sync with HubSpot as deals progress.
- Manual: reps click Update CRM in the call sidebar to review AI-suggested values before pushing them to HubSpot.
- Workflows: Attention Builder workflows can read and write HubSpot records as action steps — for example, creating a follow-up ticket or updating a deal stage when a call meets certain criteria.
Disconnect or uninstall
Disconnect from Attention
- Go to Settings → CRM Settings.
- On the HubSpot card under CRM integration & sync, open the card menu and select Delete integration.
- Confirm in the Delete integration dialog. This action cannot be undone from the UI — reconnecting requires going through the OAuth flow again.
Uninstall from HubSpot
You can also revoke access from the HubSpot side:- In HubSpot, go to Settings → Integrations → Connected Apps.
- Find Attention and select Uninstall.
What happens to your data
- Data in HubSpot: nothing is deleted. Properties Attention wrote to your records remain in HubSpot.
- Data in Attention: previously synced HubSpot records are retained so existing call associations and analytics keep working. To have synced HubSpot data deleted from Attention, contact support@attention.com.
- Reconnecting later re-runs the initial sync and resumes where you left off.